Aminisha is a marketing, communications and strategic consulting professional who translates business strategies into high impact marketing programmes.
With more than 12 years of experience in a combination of marketing, communications and management consulting, she is a problem solver at heart, and believes innovation occurs when concepts from seemingly unrelated industries are applied to each other to deliver game-changing solutions.
While it’s important to have a stellar product or service, Aminisha believes the key to its success is how you position it with your audience, so she likes to take an objective, outside-in view and apply lessons learned from different industries.
For Aminisha, if you aren’t addressing a customer’s challenge, you’re not doing your job well. This is a philosophy she applies to her communications work, where she deals with a mix of internal and external stakeholders, all of whom have different needs and objectives.
During her consulting days, Aminisha conceptualised, launched and managed various lines of business aimed at helping her customers achieve their growth aspirations. Using a mix of research and insight, she pioneered sales solutions that led to significant topline growth and successful business expansion for customers.
Aminisha holds a Bachelor's degree in Mathematics from Lady Shri Ram College, Delhi University, plus an MBA in Marketing, Strategy and Leadership from the Indian School of Business.
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