Aminisha Gupta is a Marketing, Communications, and Strategic Consulting professional who works with companies to translate their strategies into impactful marketing programs. With over 12 years of experience in a combination of marketing & communications and management consulting, she is a problem solver at heart. She believes that innovation occurs when concepts from seemingly unrelated industries and areas of work are applied to each other, thus arriving at solutions that change the game. While she understands that it’s important to have a stellar product/ service, the key to success is in how you position it to appeal to your audience. Therefore, she likes to take an objective, outside-in view, and apply learnings from various industries into her own work.
According to her, if you aren’t addressing a customer’s challenge, then you’re not doing your job well. This is a philosophy she applies even in her communications work where she deals with a mix of internal and external stakeholders, all looking to consume bite-sized pieces of information.
During her consulting days, Aminisha conceptualized, launched, and managed various lines of business aimed at helping her customers grow their business. Using a mix of research and insight, she pioneered sales enablement solutions for her firm, leading to significant topline growth and successful business expansion for the end customer.
She holds a bachelors’ degree in Mathematics from Lady Shri Ram College, Delhi University, and an MBA in Marketing and Strategy & Leadership from the Indian School of Business.
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