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How is Enzen enabling women in rural India to transform their lives and improve the power distribution industry? The following article, published in Saur Energy magazine, explains how the company's initiative has proved a game changer on many levels.

Enzen Global Solutions Pvt. Ltd., an energy and environment firm headquartered in Bengaluru, embarked on a journey to innovate their regional Power Distribution and Management business in Odisha by actively including women.

Enzen believes in employment generation, along with social upliftment, across the geographies that it enters. A strategy to include women SHGs to help in meter reading and bill collection as a part of innovation in power distribution sector was a first in the country. What happened after that is a fascinating story of how women transformed Enzen operations and how working at Enzen transformed the lives of these women.

“I’ve been living here for more than fifteen years, and it was only when I had started working that I began to feel confident, self-reliant and that I deserve respect,” says Anupama Sahu. “Times have changed for good. These days, even women can do technical work if they work hard enough.”

Anupama Sahu, 33, used to manage a household of seven in Patrapada, Odisha, with her husband being the only member of the family who earned. She is one of many women who became a part of Self-Help Groups (SHG), associated with Enzen. The women participate in electricity meter reading, generating and serving electricity bills, and collecting revenue from the consumers.

“From 2009 to 2018, there has been an increase of 60% in my collection. The increase in numbers makes me happy as a working woman. It makes me feel like the work I do is contributing to the power sector,” says Anupama, with a smile on her face.

Financially independent

“Saraswati, can I check your meter reading now?” asks Subhadra, as she knocks on the door of one of the houses that fall under her purview. As she is a part of the local community, people are more open to her collecting their electricity dues. At 39, Subhadra Biswal and her husband are working hard to make sure that their son has more opportunities in life, and not just in their village, Mamooriya.

“My family was really happy when I started working," she says. "There was a training programme conducted by Enzen to familiarise us with the power reading mechanism, and the process of collecting the dues. Initially, people were surprised to see us women coming to take the readings and collect the money, instead of male meter readers. But now, people have stopped tampering with the meters, and incidents of power theft have also come down. Many times there are only women in consumer houses. During these times these consumers are more comfortable with women meter readers."

“I’ve been able to save some money," says Sujatha Sahu from Mamooriya. "It makes me feel like I am financially independent. The process of dues collection, being a monthly affair, has also taught me the importance of punctuality, and responsibility in life.”

Unlike Anupama and Subhadra, who were introduced to the programme by their friends and family, Sujatha had seen an advertisement for Enzen's bill collection and decided to try working for it. “Initially there was a lot of heckling, and a lot of people were annoyed because I went to collect money. But now, the consumers have got used to seeing me, and the company has also made sure that I am safe,” she says.

A multi-dimensional approach

The empowerment of women in India has always required a multi-dimensional approach that addresses the different social structures that influence the lives of women in India, especially in rural areas. Women’s security, their decision-making power and their mobility are said to be the three major indicators for women’s empowerment. Enzen's programme was designed keeping these important aspects in mind so that women could smoothly transition into working life.

“The women were not accustomed to technology since the erstwhile method was manual collection of meter reading and bills and we were trying smart technology approaches," says Farukh Garari from Enzen’s office in Odisha, when asked if has it been easy to onboard women, train them and work with them.

"Initially some training and up-skilling of women was a required effort which Enzen happily undertook. Having newly joined work, commitment from women was initially an issue for some women with liabilities at home. However, as we continued our journey together, and when the women realised the benefits of their economic independence, the performance issues went down to almost zero. Women have brought more empathy in the relationship between consumers and bill collectors and that has definitely improved our customer relationship.

“We have also started to identify women who have managerial capabilities and started providing them with more job responsibilities which have led to better performance. For example, Chendipada sub-division, where commercial operations are handled predominantly by SHGs, has outperformed its commercial targets by significant margins, resulting in the sub-division getting additional financial incentives,” says Farukh.

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Women leading the change

UN guidelines state that the empowerment of women comprises of five components: women’s sense of self-worth; their rights to have and determine choices; their right to have access to opportunities and resources; their right to have the power to control their own lives both within and outside their homes; and their ability to influence the direction of social change to create more just social and economic order at both national and international levels. These are the values that Enzen has adopted, as women enter its micro-franchising of billing and collection.

A social success

“Before the programme was launched, Enzen encountered a lot of power theft and tampering of meters in Odisha," says Debabrata Rout, the Head of Power Distribution, India Operations at Enzen, who has over 25 years of experience in the distribution sector. "People were reluctant to pay their dues on time. The men who went to read the meters were treated by the consumers as hostile entities. That was when Enzen decided to try micro-franchise collection through female self-help groups in Odisha.

“The inclusion of women has been a game changer in the rural power distribution sector. People have now got used to seeing the women working hard at jobs that were previously done by men. The local community is generally receptive towards local employees serving them. However Enzen has provided the female employees support by providing them access to linemen and staff accompaniment in areas which we deemed unsafe.

"Women have definitely contributed to the success of collection operations. In some areas, collections have increased to almost ten times the older amounts. Along with the success of the programme, the experiment has definitely been a social success, leading to women empowerment,” Mr. Rout adds.

This article was published in Saur Energy, a leading magazine focused on the energy sector.

Published: 8 Dec 2020